Steve Richman

Steve Richman

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Profil

Mr. Richman has an extensive background in direct marketing and new product development.
His expertise includes all phases of catalog and solo mail in both business to business and business to consumer direct marketing.
In addition, Mr. Richman has over 20 years experience in new product development including design, manufacture and sourcing from both domestic and international suppliers.
Prior to Copia, Mr. Richman was Director of Business Development at National Pen Company, a vertically integrated promotional products company with sales in excess of $200 million.
During his tenure at National, new products developed by Mr. Richman accounted for a very significant portion of the company’s rapid domestic and international growth and transformed the company’s product mix with sales across a broad line of vertically integrated products.
Before joining National, Mr. Richman was Director of Marketing at Union Pen Company where he had overall responsibility establishing financial goals and objectives, strategic planning, customer acquisition and new product development.
Mr. Richman’s consumer direct marketing experience at JCPenney Catalog included new market and specialty catalog development, customer acquisition retention strategies.
He earned a BS in Marketing and an MBA in Marketing and International Business from New York University.

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