Joeseph Mathews

Joe Mathews became a Partner at Cybeck Capital Partners in November of 2020.
He has been in franchising since 1985 after accepting his first position right out of college, recruiting franchisees for a 20-year old regional sandwich chain with just under 400 restaurants.
That chain was Subway.
While it had taken Subway 20 years to open 400 restaurants, they opened 3,000 restaurants over the next few years.
In 2002, Joe founded Franchise Performance Group to study and document franchising’s “Winning Formula.” He has since written four books on franchising: Amazon.com best-seller Street Smart Franchising, The Franchise Sales Tipping Point, Developing Peak Performing Franchisees and How to Create a Franchise Sales Breakthrough.
Guaranteed.
Joe has also written or was featured in about 70 articles on franchising which appeared in such publications as USA Today, Fortune, Businessweek, Working Woman, Wall Street Journal, Southwest Airlines Magazine, Entrepreneur, Franchise World, Franchise Times, Franchise Update and other publications.
In addition to publishing, Joe wrote and taught two ICFE classes and wrote the ICFE study guide section on franchise sales and lead generation.