James Street

Operates as an influencer social marketing agency

Whalar, Inc. is an independent creator and social agency that operates as the core of the Whalar Group, a collective of six companies dedicated to empowering creators and transforming brands into cultural drivers. The private company is based in Brooklyn, NY. The company focuses on the creator economy by fostering an ecosystem that supports creator growth, community building, and authentic co-creation with brands. Whalar partners with brands across industries such as technology, fashion, consumer packaged goods, media, sports, gaming, beverage, beauty, and home goods, delivering creator-led strategies, campaign activations, and integrated brand experiences that emphasize cultural relevance and authenticity. The agency identifies and engages distinct cultural communities aligned with a brand’s identity, collaborating with creators who are community leaders to build meaningful campaigns. Whalar combines creativity with data-driven insights, advanced measurement, and AI-powered cultural intelligence to assess campaign impact, focusing on reach, resonance, and reaction. The Whalar Group includes a technology platform for managing digital talent, a venture studio for creator-led brand ideas, a talent management company, a physical campus for creators, and a gaming studio connecting brands with creators. James Street, Neil Waller has been the CEOs since incorporation. The company was founded by James Street, Neil Waller.