John Bello

John J.
Bello was the founder of South Beach Beverage Co., Inc. (founded in 1995) and held the title of Chief Executive Officer.
He currently holds multiple positions including Chairman at Beso Del Sol, Inc., Director at Boathouse Row Sports Ltd., Executive Director at Eye Therapies LLC, Director at Center For Private Equity & Entrepreneurship, Director at BDS Investors LLC, Director at Rye Ymca, Managing Director at JoNa Ventures LLC (since 2001), Director at Rockford Fosgate, and Trustee at Tufts University.
In his former positions, he served as Chief Executive Officer at Firefighter Brands LLC, Chairman at Reed's, Inc. (from 2020 to 2024), Director at Boy Scouts of America, Head-Pepsi Cola Division at PepsiCo, Inc., General Partner at Sherbrooke Capital LLC (from 2004 to 2012), and President at National Football League Properties, Inc. (from 1986 to 1993).
He obtained an undergraduate degree from Tufts University and an MBA from Tuck School of Business at Dartmouth.