Åsa Wirén

Currently, Åsa Wirén is Chairman at NA Future AB, Director at Adlibris AB, Director at Specialfastigheter Sverige AB since 2018, Director at Aspia AB since 2018, and Chief Financial Officer & Executive Vice President at Tobii AB starting in 2025.
Formerly, Ms. Wirén was Chief Executive Officer & Director at Sälens Högfjällshotell AB and Fjällinvest AB, CFO, Secretary, Director-Accounting & Finance at SkiStar AB from 2014 to 2016, Director at Starbreeze AB from 2018 to 2019, Director at Actic Group AB from 2016 to 2019, Chief Financial Officer at Bonnier AB from 2018 to 2022, Chief Financial Officer at Scandic Hotels Group AB from 2022 to 2024, and Partner at KPMG AB from 1995 to 2013.
Other former director roles include positions at Vemdalens Sportaffärer & Skiduthyrning AB, Fjällmedia AB, Trysil Hotellutvikling AS, SkiStar Lodge Hundfjället AB, Mountain Resort Trysil AS, Fjällförsäkringar AB, Trysilfjellet Hotelldrift AS, SkiOnline AB, Vemdalen Logi AB, Hundfjället Centrum AB, SkiStar Fastighetsservice AB, Hundfjället Servicecenter AB, åre 2019 AB, Scandinavian Mountains AB, SkiStar Åre Logi AB, SkiStar Invest AB, SkiStar Åre Mark AB, Trysil Suiter AS, Mountain Resort Trysil Drift AS, Trysil Fageråsen Eiendom AS, Sadeln Fjällgården Linbane AB (Deputy Director), and Far AB. Education includes a graduate degree from the University of Uppsala in 1990.