Catherine d'Aragon

Ms. Catherine d'Aragon is a Principal at Vydrogen LLC (Venture Capital).
She brings a decade of public relations experience to Vydrogen, where she develops publicity strategy, visibility programs, and drives Vydrogen's new partnership announcement process.
She began her career in health and wellness marketing and public relations with companies such as The Wild Oats Wellness Center and Quest Diagnostics.
Developing physician credibility programs and executing "push" marketing campaigns became her specialty years ago.
Her public relations campaigns have been featured on 9News, in specialty publications and have been the topics of various webinar series for health care administrators.
Her most notable health care work was in streamlining U.S.-based telemedicine and early detection cardiac diagnostics.
She has director-level experience with both large and small-scale budget campaigns, building successful advertising and sales campaigns for new market entries focused on dual B2B and B2C business platforms.
Ms. d'Aragon diverse interests in business have made for an easy transition from the health care sector into venture capital.
She thinks the best public relations and marketing campaigns are specific, integrated and progressive.
After investing eight years in academia at Regis University and University of Colorado at Denver studying economics, communications and art history, she now spends her free time with family, spinning at the gym and working on her own business ideas.