Daniel Ben Rei

Provides physical fitness facilities

Manufactures ice cream cones, wafers and other sweet products

Owns and operates fitness club

Functions as a College/University

Icon Fitness Israel Ltd. operates a network of fitness clubs and pilates studios across multiple cities, including Be'er Sheva, Herzliya, Ashdod, and Hod Hasharon. The private company is based in Kadima, Israel. The clubs are equipped with modern fitness equipment and offer a variety of studio classes such as pilates, spinning, body pump, and kickboxing, led by professional trainers. Membership options include VIP, freedom (no cancellation fees), anytime, day use, multi-club access, and short-term passes, with most plans requiring a 36-month commitment and some offering flexible terms. The Israeli company provides amenities such as lockers, showers, dry saunas, and parking, and offers a digital training platform called Icon Digital for remote workouts. Members can access live studio classes through the app and website, and the company maintains customer engagement through social media and a sports blog.