Michael la Salle

Mr. Michael la Salle is a Portfolio Manager at Permanent Value, Inc. He joined Permanent Value in July 2007.
He pursued his education and this career because he has always been fascinated by how people build and maintain their wealth over a lifetime and he wanted to play a significant role in helping them achieve and sustain financial freedom.
He spent years working in the family business and truly understands the risks and responsibilities small business owners and their employees take and go through every day to build their companies and in turn build wealth for their families.
He uses a variety of tools that are at our disposal as professional advisors to help not only small business owners but all clients prepare for financial freedom.
Many clients are either unaware of the tools available to them or simply don’t have the time or expertise to implement a plan that will achieve all their financial aspirations.
His expertise grows every day and he continues to train and add additional financial designations to be able to serve clients at the highest level.
Along with his investment research, Mr. la Salle is also responsible for portfolio development and implementation for all Permanent Value’s clients.
He is an active member of Toastmasters, San Diego chapter, where he hones his speaking and communications skills every week along with the other members.
Mr. la Salle holds a BS in Financial Services from San Diego State University in 2007.